My premise is that we have rendered the acronym as a useless tag, just by sheer number — and incidence they are without meaning anymore. 

for example: ATP  –  adenosine triphosphate, Association of Tennis Professionals, ATP Electronics, Accidental Tech Podcast, Association of Test Publishers, Assistive Technology Professionals, ATP Flight School,  etc etc etc,  so those of you out there who think that it is good for advertising to use an acronym are deluded.  A name and its logo need to have some reference that is clearly obvious, and the acronym alone will get you nowhere.

An acronym is a word or name formed as an abbreviation from the initial components in a phrase or a word, usually individual letters (as in NATO or laser) and sometimes syllables.