Who is on deck to decide the color of Kroger food packages? How silly is it to make food packaging for cheese, and other products, match the color of M&Ms… what gives…  food isn’t bright plastic color blue, or green, or red.  I don’t know what kind of a marketing ploy this was, but it was ill-advised by a generation that doesn’t apparently know that the health of their own customers is at stake. This is like the tobacco companies…kill your customers. By this i mean, I don’t think nutritionists who ask us to “eat the rainbow” of foods mean to buy the same color cheese in rainbow colored packages.  Where is morality of Kroger-Corporate whatever.  Rainbow packages are not a substitute for rainbow vegetables, but a ploy to entice purchases for the wrong reasons.  I find their new packaging that focuses on anything except the product within the package, really unappetizing.