Listening to Dr. Ed Young and he mentioned that the seven deadly sins (also known as the capital vices or cardinal sins) were precisely what advertisers use to lure individuals into making purchases. I have felt this for a long time… but this was nicely put by him…. sermon you can find online (July 1 2018).

PRIDE ENVY GREED SLOTH LUST WRATH GLUTTONY  (PEGSLWG)(WEGSLGP)(PWEGSLG)(GPGLEWS)(SLEGWEP)(LEGSWGP)(PLEGWGS)(LEWPGGS)(WEGGSPL) —  (SPLEGAW)  Change wrath to anger–I guess thats not good, since wrath has a “retribution” connotation.
LATIN / ENGLISH
luxuria / Lust /
gula / Gluttony /
avaritia / Greed /avarice
acedia / Sloth / not caring
ira / Wrath / anger with retribution
invidia / Envy /
superbia / Pride