Kroger sells Seeded, Multigrain bread….  they call it upcycled… good grief, does that mean it is made from discarded grains, perhaps goat, chicken and pig food that is in the trough they dont want to throw away.  UPCYCLED?  I need to know a whole lot more about where this stuff comes from than what is provided on their label, especially since what goes into their “non upcycled bread” often has questionable food value”.

In particular since the word “discarded” is in the meaning of upcycled (see below), that would be important and detailed information to give the consumer, providing a chance to make a rational choice about whether the “discarded grains” came from a reasonable source.

In addition, so are the words, “of greater value”, in the definition of UPCYCLED, and the only thing that i saw (or tasted) in Kroger upcycled bread was the  greater price.  LOL. At least two dollars a loaf more expensive then what I consider the best 8 grain artisan delicious bread on the shelves…. La Brea’s 8 grain bread which here is Cincinnati is 3.99 a loaf….  Kroger upcycled (and up priced) is 5.99 a loaf, and just (in my opinion) their UPCYCLED bread tastes no different than any other kroger, spongy, bread and it still has taste of emulsifiers and dough conditioners. Out of five, this bread gets less than 1