Why does it make me so mad when i see a new advertisement on a Kroger product that I know has had the price raised? I have heard various explanations from Kroger personnel when I ask them.

Case in point: Here is a new price for Kroger chicken breasts, which were $1.99 per pound and the price was raised — but rather than just being “up front” they have to couch the new price in a fake news sign that says LOW PRICE, when in fact it is an increase of about 10%.  Do they think that all customers don’t notice. Do they think that i has no impact on their overall credibility.

Who does this kind of advertising? No one can do this and also run an honest business.  NO ONE.  THIS IS FRAUD, on the level of Kroger, many current businesses, and also the running of Washington.  Big business, and big government run like a business, has lost all sense of morality, and have license to lie, coverup, and falsify..perpetrating bad food and bad governance on the US.

Kroger company needs to have its CEOs sent back to school in honesty and integrity, not profitability.

An honest approach would be so refreshing… something like… “to our loyal customers: we are sorry that we have to raise the price on this product, we hope you continue to buy it”